Tips for choosing a business name:
is a product brand name, company name
To select the appropriate name for a company or product is a difficult decision. Unlike most of the challenges that you encounter, this is such a field that most people will claim to be experts. The first thing to remember when looking for the name thing is not to rely on foreign advice. Usually the names created by supposedly competent committee proved unsuccessful and losers.
Do not forget about the law. The name of your brand or business can cause huge problems if you have not conducted a legal study whether this name is no longer employed. You hardly want to start strong and then be forced to change the product name, brand or company because there is a small company with the same name that you want fabulous sum to give the naming rights.
Sit down and make a list of things that you wish your name to stand out in customer's mind.
Decide what you want to suggest your name. This is usually the first thing your prospective customers will learn about you. Here are some things that your name can you say about your future partners:
Fast
The best
Convenient
With the highest quality
Experienced
Funny
Extravagant
Reliable
Advantageous
Guaranteed
Recommended
Honest
Dangerous
Unique
Once you have compiled your list of qualities, test it among your peers and among target groups. For example, if you decide to open a dry cleaner, ask people whether the adjectives you choose - quickly, reliably and profitably, would meet their needs. If not, correct the list and try again.
Once you have a list, you must decide whether you want your name to be "generic" descriptive or unusual.
A. CRAZY NAMES
Any lawyer will tell you that strange, strange name is the best kind of trademark. This is the easiest way to defend against attacks from competitors, and eventually became a strong name. Bizarre name is one that you hear not imagine anything in the head. Nobody knows what they look like Xerox, and those who hear Nike imagine the Greek goddess Nike, are not very many.
The problem with crazy names is that it takes an awful lot of time and money to convince customers that they stand for something. The name itself does not begin to run with this product or to run the company.
2. Descriptive names
The second alternative, which is more difficult to defend, is a descriptive name. These names help to position the company or product, and carry information about what you do. They communicate sufficient information about your product so as to help it sell, but at the same time unique and sealed into the mind of the consumer.
Some examples:
Speedy Muffler
Ultimate Auto Body
College Pro Painters
3. 'Generic' NAMES
You can also use "generic" name. These names are virtually indefensible, but have the ability to instantly communicate what makes your business. The generic name is a successful (and usually the first of its kind) product, which people usually use to call the whole category or class of products. For example, PC - desktops, Verona - washing the dishes.
Some "generic" names:
International Business Machines
US Steel
Park Avenue Cleaners
General Foods
As you see, sometimes the generic names off and begin to work, but overall they are a difficult battle - you have positioned your company but your company has no identity.
In materials http://www.entrepreneur.com/
More from category MONEY AND WORK
WOMEN AND BUSINESS 1 - AYURVEDA SHAHNAZ Hussein QUEEN OF INDIA
WOMEN AND BUSINESS 2 - QUEEN OF MAYA SWEET DZHEYKABSON
WOMEN AND BUSINESS 3 - INDIAN ROSE OF CARTER BOLIK
WOMEN AND BUSINESS 4 - THE BODY SHOP - Revolution in the cosmetics industry
WOMEN AND BUSINESS 5 - Earrings Roberto
4 VENTURES NO LARGE INITIAL INVESTMENT
FRIYLENS WORK FOR INTERPRETERS
